Founder-led performance marketing · Since 2011
Paid ads that are trackable, repeatable, and built to scale.
I'm Dillon. I run paid ads for lead-gen and e-commerce businesses that have product-market fit and want to put their foot on the gas. You work with me directly, and there's a team behind me so nothing waits.
Trusted by businesses that already work
- Steed Cycles
- Long Life Windows & Doors
- Lindsay's First Nations Auto
- Golf Training Aids
- Prep For Success Tutors
- Sterling Promotional Group
- Reign Coaching
What I do
Meta Ads
On Facebook and Instagram, the ad itself is the targeting. My Meta management is creative-first: a simple account structure and a steady pipeline of new hooks, angles, and formats tested against cost per result. You don't need a production budget. I write scripts your team can film on a phone, direct the edits, and produce image ads in-house.
Landing Pages →Landing Pages & CRO
Your ads are only as good as the page they land on. I build landing pages for the specific click they receive and optimize existing pages against real traffic, not opinions.
Google Ads →Google Ads
Search, Shopping, and Performance Max, managed like the money is mine. Weekly keyword-level waste checks, negative keyword discipline, and budget moved toward what turns into orders.
Creative →Creative
Most accounts don't have a targeting problem. They have a creative problem: the same three ads running for months while cost per result creeps up. I write the scripts and shot lists, produce image ads in-house, tear down competitor creative, and keep the testing pipeline full so the account decides what wins.
Platforms I run
- Google Ads
- Meta
- ChatGPT Ads
- Shopify
- HighLevel
- Klaviyo
- GA4
How it works
I tear down your funnel on video
Five minutes on your live ads, landing page, and competitors. Three testable ideas, delivered within 72 hours. No call, no account access.
1We agree on the number
Cost per lead, cost per booking, or ROAS: the figure that makes your math work. I build the plan around it and quote a monthly retainer, month to month.
2Run the loop, every week
Hypothesis, test, results, keep what wins. You get a written weekly review with the same numbers I see, and the next tests already queued.
3What clients say
"I thought our call yesterday was excellent. We truly appreciate your knowledge in this space, and you have a really good way of explaining things in a way that is easy to understand."
"It's these ads that are helping keep our head above water. 3 sales in September and 2 already for November directly from the ads, with a 3rd one in the works."
"Thanks so much for putting things in perspective. It's very insightful. Thanks for helping me to see the big picture."
"We are way ahead of where we were leads last year. Our install calendar is booking into mid September."
"The system is amazing, and you don't quit."
Results
74% lower cost per application for Lindsay's First Nations Auto
Steed Cycles' Google revenue, doubled in two years
Peak-season bookings more than doubled for Prep For Success Tutors
Long Life Windows asked me to slow down
Golf Training Aids, pacing to double its year
Sterling Promotional Group: spend up 88% while ROAS climbed 74%
10x season ROAS on an account that did 4x under the prior agency
Reign Coaching: 22% more webinar tickets at 24% lower cost
Who I am
I've been doing this since 2011. Before agency life I co-founded an e-commerce business, grew it for five years, and sold it. So I've sat on your side of the table, watching ad spend come out of my own pocket. That changes how you buy media.
It's my name on every account. You work with me on strategy and results. Behind me is a bench of specialists I've vetted over years of working together, so execution quality stays high and nothing waits on one person's calendar.
Questions? I answer my own inbox: dillon@theconvertlab.comThe only risk is staying where you are.
How an engagement works, and who it's for. Tap a card for the detail.
Free Funnel Diagnostic
A 5-minute video teardown of your live funnel with three testable ideas, delivered within 72 hours. No call required, no account access needed. Worst case, you get a second opinion you can hand to your current agency.
No contracts
A monthly retainer scoped to your channels, spend, and how much building there is to do. The number won't change without a conversation, and there's no long-term contract to get out of.
Your accounts stay yours
I set up accounts under your name from day one, so there's nothing to hand over if you leave. It's already yours.
First month guaranteed
Your first invoice comes at the end of month one. Tell me within those 30 days that it wasn't worth it and I tear it up. No forms, no debate.
We'll probably work well together if
You have customers, a proven offer, and you want to grow faster and understand what's actually driving results.
Probably not a fit
If you want to dip a toe in the water, I'd rather tell you that now than learn it together on your budget. The diagnostic will still give you a straight answer on whether ads are your next move.
Watch me tear down your funnel. Free.
Five minutes of video, three testable ideas, delivered within 72 hours.