Method
The Convert Lab Method
I named the business Convert Lab because that's the whole idea: a laboratory for growing your business. Hypotheses, tests, results, repeat. Paid ads are the best testing environment in marketing. You can put a question in front of real buyers and get an answer in days, with numbers attached.
Fifteen years of running these tests is the real asset. It doesn't make me right every time. It makes my first guess a lot closer, so we waste less of your budget finding the answer.
- 1
Hypothesize
Based on your data, your market, and patterns from 15 years of accounts.
- 2
Test
One variable, a real budget, a defined window.
- 3
Analyze
Against the metric that matters to your business. Leads, sales, cost per acquisition. Never vanity numbers.
- 4
Scale
Winners get budget. Losers get killed. Everything gets logged.
Conversion rate all the way down
The ad converts attention into a click. The landing page converts the click into a lead or a purchase. Your follow-up converts the lead into a customer, and the customer into a bigger one. Most agencies only work the first link. I work the chain, because a 20% improvement at two different links compounds.
What that looks like week to week
Not a dashboard link, an actual analysis: what changed, what I think it means, what I'm doing next.
If ROAS moves, we know what caused it, because there's a record.
So budget always has a job.
My clients text me when something feels off. Usually I've already seen it.
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