Case study · High-ticket funnel · Meta
Reign Coaching: 22% more webinar tickets at 24% lower cost
Reign Coaching
+22%
webinar tickets · cost −24%
- Business
- Reign Coaching, real estate education
- Goal
- Webinar ticket purchases against a sub-$100 target
- Channel
- Meta
- Timeframe
- Feb 2026, ongoing
The starting point
Reign sells a high-ticket membership through paid webinars. Every dollar of ticket cost compounds against the economics of the funnel behind it.
What I did
Rebuilt the webinar campaign cycle: purchase-optimized campaigns per event, creative refreshed between events, and a lead campaign running underneath at under $3 per lead to keep the audience warm between webinars.
Results
Metric
Result
Change
July webinar
33 tickets at $105.91 each
vs June
More tickets at lower cost
+22% tickets · −24% cost
Downstream
One attendee bought a $12,000 package the day after the webinar
Figures from the ad account, archived July 2026.
MT
The system is amazing, and you don't quit, you know?Melissa Thompson, Founder, Reign Coaching · July 2026
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