Service · Lead Generation
Leads are easy. Booked appointments are the job.
Lead generation for a service business means three connected systems: ads that attract the right person, a landing page that convinces them, and follow-up fast enough to catch them while they still care. I build and run all three. Ads on Google, Meta, and ChatGPT. Landing pages built to convert. CRM pipelines and automated follow-up so a lead gets a response in minutes, not days.
The goal is never "more leads." It's more booked appointments at a cost per lead that makes your math work. We define that number together, then I manage to it in public: you'll see it in a written review every week.
What you get
- Campaign builds on Google, Meta, and ChatGPT Ads
- Landing pages built for the click they receive
- CRM pipeline and automation setup
- AI-assisted lead qualification where it fits
- A written weekly review with the cost-per-lead math
Proof
Lindsay's First Nations Auto: cost per financing application cut 74%, sustained over 29 months.
Read the caseLong Life Windows & Doors asked me to reduce spend because their install calendar was booked into mid-September.
Read the casePrep For Success Tutors, spending six figures a month: peak-season bookings more than doubled while Google cost per booking fell from $312 to $144.
Read the caseMost ad managers stop at the form fill. I've built AI-assisted qualification into client pipelines that sorts serious prospects from tire kickers before a human ever picks up the phone. One client's exact words about it: "the bot's crushing it."
How this runs
Every account is a running experiment. One loop, every week, with the results written up so you see the same numbers I do.
The full method →- HypothesizeFrom your data and 15 years of accounts.
- TestOne variable, a real budget, a defined window.
- AnalyzeAgainst the metric your business runs on.
- ScaleWinners get budget. Losers get killed. Everything gets logged.
Watch me tear down your funnel. Free.
Five minutes of video, three testable ideas, delivered within 72 hours.