74% lower cost per application for Lindsay's First Nations Auto

Lindsay's First Nations Auto serves First Nations vehicle financing across British Columbia. Lee Maingot's team was referred to me in early 2024. Their existing Meta campaign was producing applications at CA$166.04 each. At that cost, the ads were an expense, not a growth channel.

I rebuilt the account around a single conversion goal: completed financing applications. One prospecting campaign optimized for website leads, one instant-form campaign for lower-friction volume, and continuous creative iteration in a community-specific voice the client reviews before anything runs.

No dashboard hand-waving. The client sees the cost per application every month and decides budget with real numbers. At one point they asked to cut the budget in half because applications were coming in faster than the finance team could process them.