Case study · E-commerce · Google + Meta
Golf Training Aids, pacing to double its year
Golf Training Aids
+109%
store revenue · Jan–Jun, year over year
- Business
- Golf Training Aids, Shopify
- Goal
- Purchases and blended ROAS
- Channel
- Google + Meta
- Timeframe
- 34+ months, ongoing
The starting point
An established golf training equipment store with a 3.5x blended ROAS threshold: above it, scale; below it, fix. The 2025 season closed at $466,155 in store revenue by late June.
What I did
A blended two-channel program where Google captures demand and Meta builds it, reviewed weekly against the blended target. Creative strategy runs on a monthly analysis of which ads drive revenue, which are over-funded, and which deserve more testing budget.
Results
Metric
Result
Change
Store revenue by June 25
$466,155 (2025) → $973,955 (2026)
+109%
Trajectory
Pacing to double the prior year
Figures from the ad account, archived July 2026.
I thought our call yesterday was excellent. We truly appreciate your knowledge in this space, and you have a really good way of explaining things in a way that is easy to understand.John Diulus, Golf Training Aids · April 2026
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