Case study · Quote-driven e-commerce · Google
Sterling Promotional Group: spend up 88% while ROAS climbed 74%
- Business
- Sterling Promotional Group, custom promotional products
- Goal
- Quote requests, measured on 30-day matured order value
- Channel
- Google + Meta, ~$250K/month managed
- Timeframe
- Sep 2023, ongoing
The starting point
Sterling runs six promotional products brands through three ad accounts. Two months in, they moved from a marketplace arrangement to working with me directly. The optimization target was wrong: raw lead volume instead of what those leads turned into.
What I did
Moved measurement to 30-day matured order ROAS, so budget decisions follow revenue that actually closed, not form fills. Scaled spend into the brands and campaigns that matured best. Managed $4.2 million in lifetime spend on the flagship account group.
Results
That move, two months in, from a marketplace arrangement to working with me directly, is the testimonial.
Figures from the ad account, archived July 2026.
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