Case study · Lead generation · Google + Meta
Peak-season bookings more than doubled for Prep For Success Tutors
Prep For Success Tutors
2x+
peak-season bookings · CPB $312 → $144
- Business
- Prep For Success Tutors, 1-on-1 LSAT tutoring
- Goal
- Booked free lessons
- Channel
- Google + Meta, six-figure monthly spend
- Timeframe
- 14+ months, ongoing
The starting point
Prep For Success Tutors spends over $100,000 a month on ads, with bookings as the metric that matters. In their January-to-March peak season of 2025, the account produced 651 booked lessons through Google.
What I did
Rebuilt campaign structure around the booking event instead of upstream form fills, retooled bidding against a target cost per booking, and added Meta remarketing to catch the research-phase students Google had already paid to reach.
Results
Metric
Result
Change
Peak-season bookings (Google)
651 → 1,335
More than doubled
Cost per booking (Google)
$312 → $144
−54%
Meta remarketing, added
153 additional bookings at $29 each
Numbers are the like-for-like Google comparison, January to March, year over year.
Figures from the ad account, archived July 2026.
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