Case study · E-commerce · Seasonal relaunch
10x season ROAS on an account that did 4x under the prior agency
Seasonal outdoor brand
10x
season ROAS · prior agency 4.13x
- Business
- Seasonal outdoor products brand, Shopify
- Goal
- Purchases and ROAS
- Channel
- Google + Meta
- Timeframe
- Relaunch, April 2026
The starting point
A seasonal brand whose ad accounts went dark after the previous season ended. Organic traffic had fallen sharply year over year. Paid had to carry the store while the brand base rebuilt, and the prior agency's benchmark on the same Google account was 4.13x ROAS.
What I did
Full relaunch from zero: new campaign structure, new creative, cleanup of leftover clutter from prior management. Scaled through their biggest sale of the season, which became their biggest sale ever.
Results
Metric
Result
Change
Google season ROAS (Apr–Jul)
10.2x vs 4.13x prior agency, same account
2.5x better
Biggest sale of the season
Became the store's biggest sale ever
Figures from the ad account, archived July 2026.
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