/* =========================================================
   Convert Lab — Home comp, Hype10 layout, Convert Lab tokens
   Layout reference: hype10agency.com (2026-09-24)
   Tokens: style-guide-v3 (Daylight world) · Manrope + Roboto Flex
   ========================================================= */
:root{
  --ground:#FAF7EB;      /* Paper */
  --sheet:#FFFFFF;       /* Sheet */
  --ink:#1C1E1A;
  --soft:#5B5F52;        /* Graphite wash */
  --line:#DDD8C4;
  --volt:#FDDB00;        /* Voltage */
  --volt-text:#171907;
  --volt-deep:#6B5C00;   /* yellow as text, on light */
  --volt-dim:#E9C900;
  --graphite:#101210;
  --bench:#181B17;
  --chalk:#F1EFE6;
  --ash:#A8AC9C;
  --line-dark:#2B2F28;
  --disp:'Manrope','Avenir Next',sans-serif;
  --body:'Roboto Flex','Helvetica Neue',Arial,sans-serif;
  --mono:ui-monospace,'SF Mono',Menlo,Consolas,monospace;
  --shell:1260px;
  --gut:24px;
  --r:14px;
  --shadow:0 24px 60px rgba(28,30,26,.13), 0 2px 6px rgba(28,30,26,.06);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
html,body{overflow-x:clip}
body{margin:0;background:var(--ground);color:var(--ink);font-family:var(--body);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
h1,h2,h3,h4{font-family:var(--disp);letter-spacing:-0.01em;margin:0}
p{margin:0}
a{color:inherit;text-decoration:none}
img{display:block;max-width:100%}
button{font:inherit;color:inherit;background:none;border:0;padding:0;cursor:pointer}
.shell{width:min(var(--shell),100% - var(--gut)*2);margin-inline:auto}
.eyebrow{font-family:var(--mono);font-size:.72rem;letter-spacing:.18em;text-transform:uppercase;color:var(--volt-deep)}
.h2{font-size:clamp(2rem,3.6vw,3rem);font-weight:800;line-height:1.05}
.mark{background:linear-gradient(transparent 60%,var(--volt) 60%,var(--volt) 94%,transparent 94%);padding:0 .06em}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--disp);font-weight:700;font-size:.95rem;letter-spacing:.01em;padding:14px 24px;border-radius:9px;background:var(--volt);color:var(--volt-text);border:1px solid transparent;transition:transform .16s ease,box-shadow .16s ease,background .16s ease}
.btn:hover{transform:translateY(-1px);box-shadow:0 8px 20px rgba(253,219,0,.35)}
.btn:focus-visible{outline:2px solid var(--ink);outline-offset:3px}
.btn.ink{background:var(--ink);color:var(--chalk)}
.btn.ink:hover{box-shadow:0 8px 20px rgba(28,30,26,.25)}
.btn.ghost{background:transparent;color:var(--ink);border-color:var(--line)}
.btn.ghost:hover{border-color:var(--ink);box-shadow:none}
.btn.sm{padding:10px 18px;font-size:.88rem}
.arrow{width:16px;height:16px;flex:none}

/* reveal */
.rv{opacity:0;transform:translateY(22px);transition:opacity .75s cubic-bezier(.2,.7,.2,1),transform .75s cubic-bezier(.2,.7,.2,1);transition-delay:var(--d,0ms)}
.rv.in{opacity:1;transform:none}

/* =================== NAV =================== */
.nav{position:sticky;top:0;z-index:50;background:rgba(250,247,235,.92);backdrop-filter:saturate(1.2) blur(10px);border-bottom:1px solid var(--line)}
.nav .shell{display:flex;align-items:center;height:68px;gap:36px}
.brand img{height:26px;width:auto}
.nav-links{display:flex;align-items:center;gap:32px;margin-left:24px;height:100%}
.nav-links>li{list-style:none;position:relative;height:100%;display:flex;align-items:center}
.nav-links a,.nav-links .dd-btn{font-family:var(--disp);font-weight:600;font-size:.95rem;color:var(--soft);display:inline-flex;align-items:center;gap:6px;height:100%;transition:color .15s}
.nav-links a:hover,.nav-links .dd-btn:hover{color:var(--ink)}
.nav-links li.active a{color:var(--ink)}
.nav-links li.active::before{content:"";position:absolute;top:0;left:0;right:0;height:3px;background:var(--volt)}
.dd{position:relative}
.dd-btn svg{width:12px;height:12px;transition:transform .2s}
.dd-panel{position:absolute;top:calc(100% - 4px);left:-16px;min-width:270px;background:var(--sheet);border:1px solid var(--line);border-radius:12px;padding:10px;box-shadow:var(--shadow);opacity:0;transform:translateY(6px);pointer-events:none;transition:opacity .18s,transform .18s}
.dd:hover .dd-panel,.dd:focus-within .dd-panel{opacity:1;transform:none;pointer-events:auto}
.dd:hover .dd-btn svg{transform:rotate(180deg)}
.dd-panel a{display:flex;flex-direction:column;gap:2px;padding:10px 12px;border-radius:8px;height:auto;color:var(--ink);font-weight:600}
.dd-panel a small{font-family:var(--body);font-weight:400;color:var(--soft);font-size:.8rem}
.dd-panel a:hover{background:var(--ground)}
.nav-cta{margin-left:auto}
.burger{display:none;margin-left:auto;width:40px;height:40px;border-radius:8px;border:1px solid var(--line)}
.burger span{display:block;width:18px;height:2px;background:var(--ink);margin:3px auto}
.mobile-menu{display:none;border-top:1px solid var(--line);background:var(--ground);padding:14px var(--gut) 22px}
.mobile-menu a{display:block;padding:10px 0;font-family:var(--disp);font-weight:600;border-bottom:1px solid var(--line)}
.mobile-menu.open{display:block}

/* =================== HERO =================== */
.hero{padding:72px 0 40px}
.hero .shell{display:grid;grid-template-columns:minmax(0,6fr) minmax(0,6fr);gap:56px;align-items:center}
.hero-copy .eyebrow{margin-bottom:22px}
.hero h1{font-size:clamp(2.6rem,5.2vw,4.7rem);font-weight:800;line-height:1.02;letter-spacing:-0.025em;max-width:11ch}
.hero .sub{margin:26px 0 34px;font-size:1.12rem;color:var(--soft);max-width:48ch}
.hero .cta-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.hero .link{font-family:var(--disp);font-weight:700;display:inline-flex;align-items:center;gap:8px;padding:14px 6px;border-bottom:2px solid transparent}
.hero .link:hover{border-bottom-color:var(--volt)}

.hero-visual{position:relative;width:calc(100% + max(0px,(100vw - var(--shell)) / 2));min-height:470px}
.panel{position:absolute;inset:0;background:var(--volt);border-radius:26px 0 0 26px;overflow:hidden}
.panel::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(23,25,7,.09) 1px,transparent 1px),linear-gradient(90deg,rgba(23,25,7,.09) 1px,transparent 1px);background-size:28px 28px;background-position:-1px -1px}
.panel::after{content:"";position:absolute;inset:0;background:repeating-linear-gradient(-32deg,transparent 0 46px,rgba(23,25,7,.05) 46px 48px)}
.panel .funnel{position:absolute;right:-60px;bottom:-70px;width:420px;height:420px;opacity:.16}
.panel .tag{position:absolute;top:22px;left:26px;font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;color:var(--volt-text);background:rgba(250,247,235,.55);padding:6px 10px;border-radius:6px}
.card{position:absolute;background:var(--sheet);border-radius:16px;box-shadow:var(--shadow);padding:18px 20px;font-family:var(--disp);animation:float 7s ease-in-out infinite}
.card .lab{font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--soft)}
.card .ttl{font-weight:700;font-size:1.02rem;margin-top:4px}
.card .big{font-weight:800;font-size:2.1rem;letter-spacing:-0.03em;line-height:1;margin-top:8px}
.card .note{font-family:var(--body);color:var(--soft);font-size:.82rem;margin-top:6px}
.card-a{top:-34px;right:6%;width:290px;animation-delay:-1s}
.card-b{top:118px;left:8%;width:330px;animation-delay:-3.5s}
.card-c{bottom:-46px;right:9%;width:350px;animation-delay:-6s}
.spark{width:100%;height:78px;margin-top:10px}
.bars{display:grid;grid-template-columns:repeat(2,1fr);grid-template-rows:110px;gap:22px;align-items:end;margin-top:12px;padding:0 6px}
.bar{display:flex;flex-direction:column;align-items:center;gap:6px;height:100%;justify-content:flex-end}
.bar i{display:block;width:100%;background:var(--line);border-radius:6px 6px 2px 2px;transform-origin:bottom;animation:grow 1.1s cubic-bezier(.2,.7,.2,1) both}
.bar i.on{background:var(--volt)}
.bar b{font-size:.78rem;font-weight:700}
.bar small{font-family:var(--mono);font-size:.62rem;color:var(--soft);letter-spacing:.06em}
.prog{height:12px;background:var(--ground);border:1px solid var(--line);border-radius:999px;margin-top:12px;overflow:hidden}
.prog i{display:block;height:100%;width:100%;background:var(--volt);transform-origin:left;animation:fill 1.4s cubic-bezier(.2,.7,.2,1) .3s both}
@keyframes float{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}
@keyframes grow{from{transform:scaleY(0)}to{transform:scaleY(1)}}
@keyframes fill{from{transform:scaleX(0)}to{transform:scaleX(1)}}

/* =================== TRUSTED =================== */
.trusted{padding:64px 0 40px;text-align:center}
.trusted .lbl{font-family:var(--disp);font-weight:800;font-size:.74rem;letter-spacing:.16em;text-transform:uppercase;color:var(--ink);margin-bottom:34px}
.marquee{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.marquee ul{display:flex;gap:84px;width:max-content;padding:0;margin:0;list-style:none;animation:scroll 42s linear infinite}
.marquee:hover ul{animation-play-state:paused}
.marquee li{font-family:var(--disp);font-weight:800;font-size:1.25rem;letter-spacing:.02em;color:var(--soft);white-space:nowrap;opacity:.85}
.marquee li.w1{text-transform:uppercase;letter-spacing:.18em;font-size:1.05rem}
.marquee li.w2{font-family:Georgia,'Times New Roman',serif;font-weight:400;font-style:italic;font-size:1.45rem;letter-spacing:0}
.marquee li.w3{font-weight:600;letter-spacing:-.02em;font-size:1.35rem}
.marquee li.w4{text-transform:uppercase;font-size:.95rem;letter-spacing:.3em;font-weight:700}
@keyframes scroll{to{transform:translateX(-50%)}}

/* =================== SERVICES =================== */
.services{padding:80px 0 30px}
.services .h2{margin-bottom:36px}
.svc-grid{display:grid;grid-template-columns:repeat(12,1fr);gap:22px}
.svc{grid-column:span 5}
.svc.w-meta,.svc.w-creative{grid-column:span 7}
.svc{background:var(--sheet);border:1px solid var(--line);border-radius:var(--r);padding:34px 34px 38px;position:relative;overflow:hidden;min-height:430px;display:block;transition:transform .2s ease,box-shadow .2s ease,border-color .2s}
.svc.tall{min-height:600px}
.svc:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:transparent}
.svc .head{display:flex;align-items:center;gap:16px;margin-bottom:22px;position:relative;z-index:1}
.svc .ico{width:42px;height:42px;border-radius:10px;background:var(--volt);display:grid;place-items:center;flex:none}
.svc .ico svg{width:22px;height:22px;stroke:var(--volt-text);fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.svc h3{font-size:1.75rem;font-weight:700;letter-spacing:-.02em}
.svc p{color:var(--soft);font-size:1rem;max-width:56ch;position:relative;z-index:1}
.svc.w-meta p{max-width:54%}
.svc.w-creative p{max-width:45%}
.svc .more{position:absolute;right:26px;top:30px;font-family:var(--disp);font-weight:700;font-size:.85rem;color:var(--volt-deep);opacity:0;transition:opacity .2s;z-index:2}
.svc:hover .more{opacity:1}
.svc-more{margin-top:22px;display:flex;flex-wrap:wrap;gap:10px;align-items:center;color:var(--soft);font-size:.95rem}
.chip{display:inline-flex;align-items:center;gap:8px;padding:8px 14px;border:1px solid var(--line);border-radius:999px;background:var(--sheet);font-family:var(--disp);font-weight:600;font-size:.86rem;color:var(--ink);transition:border-color .15s,background .15s}
.chip:hover{border-color:var(--ink)}
.mock{position:absolute;pointer-events:none;transition:transform .35s cubic-bezier(.2,.7,.2,1)}
.svc:hover .mock{transform:translateY(-6px)}

/* phone — Meta reel ad */
.phone{right:34px;bottom:-150px;width:240px;height:500px;background:#0d0e0c;border-radius:44px;padding:9px;box-shadow:0 34px 70px rgba(28,30,26,.3),inset 0 0 0 2px #33362f}
.phone .screen{position:relative;height:100%;border-radius:36px;overflow:hidden;background:var(--volt);color:var(--volt-text);font-family:var(--disp)}
.phone .screen::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(23,25,7,.09) 1px,transparent 1px),linear-gradient(90deg,rgba(23,25,7,.09) 1px,transparent 1px);background-size:22px 22px}
.phone .island{position:absolute;top:10px;left:50%;transform:translateX(-50%);width:78px;height:22px;background:#000;border-radius:14px;z-index:3}
.phone .sb{position:relative;z-index:2;display:flex;justify-content:space-between;padding:13px 22px 0;font-size:.62rem;font-weight:700}
.phone .sb i{display:inline-block;width:14px;height:7px;border:1.5px solid currentColor;border-radius:2px;margin-left:4px;vertical-align:middle}
.phone .spons{position:absolute;top:56px;left:16px;z-index:2;display:flex;align-items:center;gap:8px}
.phone .spons b{width:26px;height:26px;border-radius:8px;background:var(--ink);display:grid;place-items:center}
.phone .spons b svg{width:16px;height:16px}
.phone .spons span{font-size:.66rem;font-weight:700;line-height:1.15}
.phone .spons small{display:block;font-family:var(--body);font-weight:400;font-size:.56rem;opacity:.7}
.phone .ad{position:absolute;left:18px;right:60px;top:150px;z-index:2}
.phone .ad .tag{display:inline-block;font:600 .52rem var(--mono);letter-spacing:.14em;text-transform:uppercase;background:rgba(23,25,7,.12);padding:4px 7px;border-radius:4px;margin-bottom:10px}
.phone .ad h5{font-size:1.55rem;line-height:1;font-weight:800;letter-spacing:-.03em;margin:0}
.phone .ad h5 em{font-style:normal;display:block;font-size:.95rem;font-weight:600;margin-top:8px;letter-spacing:0}
.phone .rail{position:absolute;right:12px;bottom:118px;z-index:2;display:flex;flex-direction:column;gap:14px;align-items:center}
.phone .rail svg{width:22px;height:22px;fill:none;stroke:var(--ink);stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}
.phone .rail small{font-size:.5rem;font-weight:700;margin-top:-10px}
.phone .foot{position:absolute;left:0;right:0;bottom:0;z-index:2;padding:14px 16px 20px;background:linear-gradient(transparent,rgba(23,25,7,.85) 40%);color:#fff}
.phone .foot .cap{font-family:var(--body);font-size:.6rem;line-height:1.4;opacity:.9;margin-bottom:10px}
.phone .foot .cta{display:flex;justify-content:space-between;align-items:center;background:#fff;color:var(--ink);border-radius:8px;padding:8px 10px;font-size:.66rem;font-weight:700}

/* browser — landing page */
.browser{left:28px;right:28px;bottom:-70px;height:300px;background:#fff;border:1px solid var(--line);border-bottom:0;border-radius:12px 12px 0 0;box-shadow:0 22px 50px rgba(28,30,26,.16);overflow:hidden}
.browser .bar{height:30px;background:#f3f1e8;border-bottom:1px solid var(--line);display:flex;align-items:center;gap:6px;padding:0 12px}
.browser .bar i{width:9px;height:9px;border-radius:50%;background:#d9d5c3}
.browser .url{margin-left:8px;flex:1;height:17px;border-radius:9px;background:#fff;border:1px solid var(--line);font:600 .55rem/16px var(--mono);padding:0 9px;color:var(--soft)}
.browser .lpnav{display:flex;justify-content:space-between;align-items:center;padding:10px 16px 0;font:800 .6rem var(--disp)}
.browser .lpnav i{width:56px;height:14px;border-radius:4px;background:var(--volt)}
.browser .lp{padding:14px 16px 0;display:grid;grid-template-columns:1.15fr 1fr;gap:14px}
.browser .lp h5{font:800 1.05rem/1.05 var(--disp);letter-spacing:-.02em;margin:0 0 10px}
.browser .lp h5 span{background:linear-gradient(transparent 60%,var(--volt) 60%,var(--volt) 94%,transparent 94%)}
.browser .ln{height:6px;border-radius:3px;background:#e6e2d3;margin:6px 0}
.browser .ln.s{width:70%}
.browser .trust{display:flex;gap:2px;margin-top:10px}
.browser .trust svg{width:10px;height:10px;fill:var(--volt-dim)}
.browser .trust small{font:.5rem var(--body);color:var(--soft);margin-left:5px}
.browser .form{border:1px solid var(--line);border-radius:8px;padding:10px;background:#fbf9f3}
.browser .form b{display:block;font:700 .6rem var(--disp);margin-bottom:8px}
.browser .form .in{height:18px;border:1px solid var(--line);border-radius:4px;margin-bottom:6px;background:#fff;font:.5rem/17px var(--body);padding:0 6px;color:#b5b2a2}
.browser .form .go{height:24px;border-radius:5px;background:var(--volt);font:700 .58rem/24px var(--disp);text-align:center;margin-top:2px}

/* dashboard — Google Ads */
.dash{left:-44px;bottom:-140px;width:120%;height:380px;background:#fff;border:6px solid #1b1d19;border-bottom:0;border-radius:20px 20px 0 0;box-shadow:0 24px 50px rgba(28,30,26,.18);display:grid;grid-template-columns:132px 1fr;overflow:hidden;font-family:var(--body)}
.dash .side{border-right:1px solid var(--line);padding:16px 12px;font-size:.6rem;color:var(--soft)}
.dash .side .brand{display:flex;align-items:center;gap:6px;font:700 .62rem var(--disp);color:var(--ink);margin-bottom:14px}
.dash .side .brand i{width:12px;height:12px;border-radius:3px;background:var(--volt)}
.dash .side b{display:block;font:600 .5rem var(--mono);letter-spacing:.12em;margin:6px 0 6px}
.dash .side div{padding:5px 0;display:flex;gap:6px;align-items:center;white-space:nowrap}
.dash .side div::before{content:"";width:8px;height:7px;border:1px solid currentColor;border-radius:2px;opacity:.6}
.dash .side div.on{color:var(--ink);font-weight:600}
.dash .main{padding:14px 16px 0}
.dash .main h6{font:700 .72rem var(--disp);margin:0}
.dash .chips{display:flex;gap:6px;margin:8px 0 12px;flex-wrap:nowrap;overflow:hidden}
.dash .chips span{background:var(--volt);color:var(--volt-text);font:600 .5rem var(--disp);padding:4px 7px;border-radius:4px;white-space:nowrap}
.dash .chips span::after{content:" ×";opacity:.6}
.dash .kpis{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;border-top:2px solid var(--volt);padding-top:10px}
.dash .kpis small{font:.5rem var(--mono);color:var(--soft);letter-spacing:.06em;text-transform:uppercase;white-space:nowrap}
.dash .kpis b{display:block;font:700 .9rem var(--disp);letter-spacing:-.02em}
.dash svg{width:100%;height:120px;margin-top:8px}

/* collage — creative */
.collage{right:-24px;bottom:-56px;width:400px;height:360px}
.tile{position:absolute;border-radius:12px;box-shadow:0 22px 50px rgba(28,30,26,.2);overflow:hidden}
.tile.static{right:0;top:0;width:282px;height:340px;background:#F4F1E6;padding:22px 22px 0;color:var(--ink)}
.tile.static::before{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(28,30,26,.1) 1px,transparent 1px);background-size:16px 16px;pointer-events:none}
.tile.static .brand{font:800 .58rem var(--disp);letter-spacing:.16em;text-transform:uppercase;color:var(--soft);margin-bottom:12px}
.tile.static .hl{font-family:Georgia,'Times New Roman',serif;font-size:2rem;line-height:1.02;letter-spacing:-.01em}
.tile.static .hl em{font-style:italic}
.tile.static .stars{margin:14px 0 8px;justify-content:flex-start}
.tile.static .stars svg{width:15px;height:15px;fill:var(--ink)}
.tile.static .qt{font:.7rem/1.45 var(--body);color:var(--soft);max-width:26ch}
.tile.static .cta{position:absolute;bottom:18px;left:22px;background:var(--volt);font:700 .62rem var(--disp);padding:7px 11px;border-radius:5px;color:var(--volt-text)}
.tile.ugc{left:0;bottom:0;width:158px;height:292px;background:#15170f;color:#fff;padding:14px;font-family:var(--disp)}
.tile.ugc::before{content:"";position:absolute;inset:0;background:repeating-linear-gradient(0deg,rgba(255,255,255,.035) 0 2px,transparent 2px 6px)}
.tile.ugc .rec{font:600 .52rem var(--mono);letter-spacing:.14em;color:#ff6b6b;display:flex;gap:6px;align-items:center;position:relative}
.tile.ugc .rec i{width:7px;height:7px;border-radius:50%;background:#ff6b6b}
.tile.ugc .play{position:absolute;top:42%;left:50%;transform:translate(-50%,-50%);width:40px;height:40px;border-radius:50%;background:rgba(255,255,255,.16);border:1px solid rgba(255,255,255,.55)}
.tile.ugc .play::after{content:"";position:absolute;left:15px;top:11px;border-left:13px solid #fff;border-top:8px solid transparent;border-bottom:8px solid transparent}
.tile.ugc .cap{position:absolute;left:12px;right:12px;bottom:36px;font:700 .68rem/1.3 var(--disp);background:rgba(0,0,0,.5);padding:6px 8px;border-radius:5px}
.tile.ugc .cap b{color:var(--volt)}
.tile.ugc .prog{position:absolute;left:12px;right:12px;bottom:14px;height:3px;background:rgba(255,255,255,.25);border-radius:2px}
.tile.ugc .prog i{display:block;width:62%;height:100%;background:var(--volt);border-radius:2px}

/* =================== PLATFORMS =================== */
.platforms{padding:44px 0 0}
.plat{background:var(--graphite);color:var(--chalk);border-radius:var(--r);padding:50px 40px 46px;position:relative;overflow:hidden}
.plat::before{content:"";position:absolute;top:0;bottom:0;right:0;width:36%;background-image:linear-gradient(rgba(241,239,230,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(241,239,230,.06) 1px,transparent 1px);background-size:110px 110px;mask-image:linear-gradient(90deg,transparent,#000);-webkit-mask-image:linear-gradient(90deg,transparent,#000)}
.plat h2{text-align:center;font-size:2rem;font-weight:800;margin-bottom:38px;position:relative}
.plat .logos{list-style:none;margin:0;padding:0;display:flex;justify-content:space-between;align-items:center;gap:20px 36px;position:relative}
.plat .logos li{display:inline-flex;align-items:center;gap:12px;font-family:var(--disp);font-weight:800;font-size:1.2rem;letter-spacing:-.01em;color:var(--chalk);white-space:nowrap;opacity:.92;transition:opacity .2s,transform .2s}
.plat .logos li:hover{opacity:1;transform:translateY(-2px)}
.plat .pi{width:30px;height:30px;flex:none}
.plat .pi-wm{height:26px;width:auto;flex:none}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}

/* =================== HOW =================== */
.how{padding:90px 0 80px;text-align:center}
.how .h2{margin-bottom:64px}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;text-align:left}
.step{position:relative;padding:0 8px}
.step .ico{width:56px;height:56px;border-radius:14px;background:var(--sheet);border:1px solid var(--line);display:grid;place-items:center;margin-bottom:20px}
.step .ico svg{width:26px;height:26px;stroke:var(--ink);fill:none;stroke-width:1.7;stroke-linecap:round;stroke-linejoin:round}
.step h3{font-size:1.2rem;font-weight:700;margin-bottom:8px}
.step p{color:var(--soft);font-size:1rem;max-width:36ch}
.step .num{position:absolute;right:8px;top:-6px;font-family:var(--disp);font-weight:800;font-size:4rem;line-height:1;color:var(--volt);letter-spacing:-.04em}
.rule{height:3px;background:var(--volt);margin:64px 3% 0;border-radius:2px;transform-origin:left;transform:scaleX(0);transition:transform 1.1s cubic-bezier(.2,.7,.2,1) .2s}
.rule.in{transform:scaleX(1)}

/* =================== DARK: TESTIMONIALS + RESULTS =================== */
.dark{background:var(--graphite);color:var(--chalk);padding:88px 0 0}
.sec-head{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:34px}
.sec-head .h2{color:var(--chalk)}
.arrows{display:flex;gap:8px}
.arrows button{width:44px;height:44px;border-radius:8px;background:var(--volt);display:grid;place-items:center;transition:transform .15s,background .15s}
.arrows button:hover{transform:translateY(-1px)}
.arrows button:disabled{opacity:.35;cursor:default;transform:none}
.arrows svg{width:18px;height:18px;stroke:var(--volt-text);stroke-width:2.4;fill:none;stroke-linecap:round;stroke-linejoin:round}
.track{display:grid;grid-auto-flow:column;grid-auto-columns:calc((100% - 44px)/3);gap:22px;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;padding-bottom:6px}
.track::-webkit-scrollbar{display:none}
.track>*{scroll-snap-align:start}
.tcard{background:var(--sheet);color:var(--ink);border-radius:var(--r);padding:36px 30px 30px;text-align:center;display:flex;flex-direction:column;align-items:center;min-height:400px}
.tcard .ava{width:68px;height:68px;border-radius:16px;background:var(--ground);border:2px solid var(--volt);display:grid;place-items:center;font-family:var(--disp);font-weight:800;font-size:1.2rem;letter-spacing:.02em;color:var(--ink);overflow:hidden}
.tcard .ava img{width:100%;height:100%;object-fit:cover;display:block}
.tcard .name{font-family:var(--disp);font-weight:700;font-size:1.15rem;margin-top:16px}
.tcard .role{font-family:var(--disp);font-weight:600;font-size:.9rem;color:var(--volt-deep);margin-top:2px}
.tcard .q{color:var(--soft);font-size:.98rem;line-height:1.65;margin:16px 0 22px;flex:1}
.stars{display:flex;gap:4px;justify-content:center}
.stars svg{width:20px;height:20px;fill:var(--volt)}

.results{position:relative;padding:74px 0 60px}
.results::before{content:"";position:absolute;left:0;right:0;top:0;height:58%;background:var(--graphite)}
.results .shell{position:relative}
.rcard{display:block;color:var(--ink)}
.plate{aspect-ratio:16/10;border-radius:var(--r);position:relative;overflow:hidden;padding:22px;display:flex;flex-direction:column;justify-content:flex-end;transition:transform .2s ease}
.rcard:hover .plate{transform:translateY(-4px)}
.plate.volt{background:var(--volt);color:var(--volt-text)}
.plate.volt::before{content:"";position:absolute;inset:0;background-image:linear-gradient(rgba(23,25,7,.08) 1px,transparent 1px),linear-gradient(90deg,rgba(23,25,7,.08) 1px,transparent 1px);background-size:24px 24px}
.plate.ink{background:var(--bench);color:var(--chalk)}
.plate.ink::before{content:"";position:absolute;inset:0;background:repeating-linear-gradient(-32deg,transparent 0 30px,rgba(241,239,230,.05) 30px 32px)}
.plate.paper{background:var(--sheet);color:var(--ink);border:1px solid var(--line)}
.plate.paper::before{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(28,30,26,.14) 1px,transparent 1px);background-size:18px 18px}
.plate .client{position:absolute;top:18px;left:20px;font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;padding:6px 9px;border-radius:6px;background:rgba(255,255,255,.55);color:var(--ink)}
.plate.ink .client{background:rgba(241,239,230,.12);color:var(--chalk)}
.plate .stat{position:relative;font-family:var(--disp);font-weight:800;font-size:clamp(2.2rem,3.4vw,3.2rem);letter-spacing:-.04em;line-height:1}
.plate .stat-l{position:relative;font-family:var(--mono);font-size:.7rem;letter-spacing:.12em;text-transform:uppercase;opacity:.75;margin-top:8px}
.plate .fm{position:absolute;right:-22px;top:-22px;width:120px;height:120px;opacity:.14}
.rcard h3{font-size:1.12rem;font-weight:700;line-height:1.35;margin-top:16px;max-width:30ch}
.dots{display:flex;gap:8px;justify-content:center;margin-top:26px}
.dots i{width:9px;height:9px;border-radius:50%;background:var(--line);transition:background .2s}
.dots i.on{background:var(--volt-deep)}

/* =================== WHO =================== */
.who{padding:80px 0 40px;text-align:center}
.who .h2{margin-bottom:22px}
.who p{max-width:66ch;margin:0 auto 16px;color:var(--soft);font-size:1.08rem}
.who .mail{display:inline-block;margin-top:8px;font-family:var(--disp);font-weight:700;border-bottom:2px solid var(--volt)}
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;margin-top:56px;border-top:1px solid var(--line);padding-top:36px}
.stat{text-align:left}
.stat .n{font-family:var(--disp);font-weight:800;font-size:3.2rem;letter-spacing:-.04em;line-height:1}
.stat .n sup{font-size:1.4rem;vertical-align:top;top:.35em;position:relative;margin-left:2px}
.stat .l{font-family:var(--mono);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--soft);margin-top:10px}

/* =================== TERMS GRID =================== */
.terms{padding:60px 0 90px;text-align:center}
.terms .h2{margin-bottom:12px}
.terms .lead{color:var(--soft);max-width:60ch;margin:0 auto 48px}
.tgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;text-align:left}
.tc{background:var(--sheet);border:1px solid var(--line);border-radius:var(--r);padding:26px 26px 24px;position:relative;overflow:hidden;transition:border-color .2s,box-shadow .2s}
.tc:hover{border-color:transparent;box-shadow:var(--shadow)}
.tc .fm{position:absolute;right:-18px;bottom:-26px;width:120px;height:120px;opacity:.07;pointer-events:none}
.tc .top{display:flex;align-items:flex-start;justify-content:space-between;gap:12px;width:100%;text-align:left;cursor:pointer}
.tc .top>div{flex:1;min-width:0}
.tc h3{font-size:1.2rem;font-weight:700}
.tc .sub{font-family:var(--disp);font-weight:600;font-size:.92rem;color:var(--volt-deep);margin-top:2px}
.tc .plus{width:36px;height:36px;border-radius:9px;flex:none;display:grid;place-items:center;border:1px solid var(--line);transition:background .15s,transform .25s}
.tc .plus svg{width:16px;height:16px;stroke:var(--ink);stroke-width:2.4;stroke-linecap:round}
.tc.open .plus{background:var(--volt);border-color:transparent;transform:rotate(45deg)}
.tc .body{display:grid;grid-template-rows:0fr;transition:grid-template-rows .35s cubic-bezier(.2,.7,.2,1)}
.tc .body>div{overflow:hidden}
.tc .body p{color:var(--soft);font-size:.98rem;padding-top:14px}
.tc.open .body{grid-template-rows:1fr}
.tc.fit{grid-column:span 1}
.faqs{margin-top:34px;display:flex;flex-wrap:wrap;gap:10px;justify-content:center}

/* =================== BAND =================== */
.band{background:var(--volt);color:var(--volt-text)}
.band .shell{display:flex;align-items:center;justify-content:space-between;gap:32px;padding:44px 0}
.band h2{font-size:clamp(1.6rem,2.6vw,2.2rem);font-weight:800;letter-spacing:-.02em}
.band p{color:rgba(23,25,7,.72);margin-top:6px;max-width:56ch}

/* =================== FOOTER =================== */
.foot{background:var(--graphite);color:var(--ash);padding:64px 0 40px}
.foot .shell{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:40px}
.foot .logo{display:flex;align-items:center;gap:10px;color:var(--chalk);font-family:var(--disp);font-weight:800;font-size:1.25rem;letter-spacing:.06em;text-transform:uppercase}
.foot .logo svg{width:30px;height:30px}
.foot .tag{margin-top:14px;font-size:.92rem;max-width:30ch}
.foot .copy{margin-top:26px;font-size:.82rem}
.foot h4{color:var(--chalk);font-size:1rem;font-weight:700;margin-bottom:16px}
.foot ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px}
.foot li a{font-size:.95rem;transition:color .15s}
.foot li a:hover{color:var(--chalk)}
.foot address{font-style:normal;font-size:.95rem;line-height:1.7}

/* =================== RESPONSIVE =================== */
@media (max-width:1100px){
  .hero .shell{grid-template-columns:1fr;gap:70px}
  .hero-visual{width:100%;min-height:420px}
  .panel{border-radius:26px}
  .card-a{right:3%;top:-30px}
  .card-b{left:3%;top:120px}
  .card-c{right:4%;bottom:-40px}
  .track{grid-auto-columns:calc((100% - 22px)/2)}
  .plat .logos{flex-wrap:wrap;justify-content:center;gap:26px 44px}
  .foot .shell{grid-template-columns:1fr 1fr 1fr;gap:34px}
  .foot .shell>:first-child{grid-column:1/-1}
}
@media (max-width:820px){
  :root{--gut:16px}
  .nav-links,.nav-cta{display:none}
  .burger{display:block}
  .svc-grid{grid-template-columns:1fr}
  .plat{padding:40px 24px 38px}
  .plat .logos{display:grid;grid-template-columns:1fr 1fr;gap:22px 16px;justify-items:start}
  .plat .logos li{font-size:1.05rem}
  .plat .pi{width:26px;height:26px}
  .plat .pi-wm{height:22px}
  .svc,.svc.tall,.svc.w-meta,.svc.w-creative{min-height:0;padding-bottom:0;grid-column:auto}
  .svc p{max-width:none!important}
  .mock{position:relative;left:auto;right:auto;top:auto;bottom:auto;margin-top:26px}
  .phone{margin:26px auto -190px;width:220px;height:440px}
  .browser{width:100%;height:250px;margin-bottom:-60px}
  .dash{width:112%;margin-left:-6%;height:300px;margin-bottom:-110px}
  .collage{width:100%;max-width:430px;height:330px;margin-left:auto;margin-bottom:-40px}
  .tile.static{width:68%;height:320px;padding:18px 18px 0}
  .tile.static .hl{font-size:1.6rem}
  .tile.ugc{width:36%;height:260px}
  .dash{grid-template-columns:110px 1fr}
  .dash .kpis{gap:4px}
  .dash .kpis b{font-size:.78rem}
  .steps{grid-template-columns:1fr;gap:44px}
  .tgrid,.stats{grid-template-columns:1fr 1fr}
  .track{grid-auto-columns:88%}
  .band .shell{flex-direction:column;align-items:flex-start}
  .hero{padding-top:44px}
  .hero-visual{min-height:430px;margin-top:36px}
  .panel{border-radius:20px}
  .card{padding:14px 16px;border-radius:12px}
  .card-a{width:236px;top:-18px;right:0}
  .card-b{width:230px;top:130px;left:0}
  .card-c{width:250px;bottom:-22px;right:0}
  .card .note{font-size:.76rem}
  .card .big{font-size:1.6rem}
  .bars{height:80px}
  .foot .shell{grid-template-columns:1fr 1fr}
}
@media (max-width:600px){
  .tgrid,.stats{grid-template-columns:1fr}
  .hero-visual{min-height:400px}
  .card-b{display:none}
  .card-a{width:224px;top:-16px;right:0}
  .card-c{width:246px;bottom:-18px;left:0;right:auto}
}
@media (prefers-reduced-motion:reduce){
  .rv{opacity:1;transform:none;transition:none}
  .card,.bar i,.prog i,.marquee ul{animation:none}
  .rule{transform:none;transition:none}
  html{scroll-behavior:auto}
}

/* =========================================================
   Inner-page components (appended after site.css at build)
   ========================================================= */
.phero{padding:76px 0 44px}
.phero .eyebrow{margin-bottom:18px}
.phero h1{font-size:clamp(2.3rem,4.4vw,3.8rem);font-weight:800;line-height:1.04;letter-spacing:-.025em;max-width:20ch}
.phero .lead{margin-top:22px;font-size:1.15rem;color:var(--soft);max-width:64ch}
.phero .lead+.lead{margin-top:14px}
.phero .cta-row{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:30px}
.phero.split .shell{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,5fr);gap:56px;align-items:start}
.phero .plate.hero{aspect-ratio:5/4;margin-top:8px}
.phero .plate.hero .stat{font-size:clamp(2.6rem,4.2vw,4rem)}
.sec{padding:56px 0}
.sec.tight{padding:28px 0}
.sec .h2{margin-bottom:26px}
.two{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:48px;align-items:start}
.two .h2{margin-bottom:0;font-size:1.7rem}
.prose{max-width:68ch;color:var(--ink);font-size:1.06rem}
.prose p+p{margin-top:16px}
.prose.soft{color:var(--soft)}
.prose h2{font-size:1.5rem;font-weight:800;margin:36px 0 12px}
.prose h2:first-child{margin-top:0}
.prose ul{padding-left:20px;margin:12px 0}
.prose li+li{margin-top:6px}
.prose a{border-bottom:2px solid var(--volt)}
.prose.legal h2{font-size:1.25rem;margin-top:30px}
.prose.legal p,.prose.legal li{color:var(--soft)}
.prose.legal .footer{margin-top:40px;padding-top:20px;border-top:1px solid var(--line);font-size:.9rem;color:var(--soft)}

/* overview strip */
.overview{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;border:1px solid var(--line);background:var(--sheet);border-radius:var(--r);padding:26px 28px;margin:0}
.overview div{min-width:0}
.overview dt{font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--soft)}
.overview dd{margin:6px 0 0;font-family:var(--disp);font-weight:700;font-size:1rem;line-height:1.35}

/* check list */
.checks{list-style:none;margin:0;padding:0;display:grid;gap:14px}
.checks.cols{grid-template-columns:1fr 1fr;gap:16px 32px}
.checks li{position:relative;padding-left:38px;font-size:1.04rem;line-height:1.5}
.checks li::before{content:"";position:absolute;left:0;top:1px;width:24px;height:24px;border-radius:7px;background:var(--volt) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%23171907' stroke-width='3' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='M5 12.5l4.5 4.5L19 7.5'/%3E%3C/svg%3E") center/14px no-repeat}

/* results table */
.rtable{border:1px solid var(--line);border-radius:var(--r);background:var(--sheet);overflow:hidden}
.rtable .row{display:grid;grid-template-columns:1.3fr 1.7fr auto;gap:18px;align-items:center;padding:20px 26px;border-top:1px solid var(--line)}
.rtable .row:first-child{border-top:0}
.rtable .row.head{background:var(--ground);font-family:var(--mono);font-size:.64rem;letter-spacing:.14em;text-transform:uppercase;color:var(--soft);padding:12px 26px}
.rtable .m{font-family:var(--disp);font-weight:700}
.rtable .v{font-family:var(--disp);font-weight:800;font-size:1.2rem;letter-spacing:-.02em;line-height:1.3}
.rtable .v small{font-family:var(--body);font-weight:400;font-size:.9rem;color:var(--soft);letter-spacing:0}
.rtable .v .arr{color:var(--soft);font-weight:500;margin:0 6px}
.rtable .c{justify-self:end}
.delta{display:inline-block;font-family:var(--disp);font-weight:800;font-size:.86rem;padding:6px 10px;border-radius:7px;background:var(--volt);color:var(--volt-text);white-space:nowrap}
.delta.neutral{background:var(--ground);border:1px solid var(--line);color:var(--ink)}
.evidence{font-family:var(--mono);font-size:.68rem;letter-spacing:.12em;text-transform:uppercase;color:var(--soft);margin-top:14px}

/* quote */
.quote{display:grid;grid-template-columns:auto 1fr;gap:26px;align-items:start;border-left:4px solid var(--volt);padding:6px 0 6px 28px;max-width:860px}
.quote .ava{width:64px;height:64px;border-radius:14px;overflow:hidden;border:2px solid var(--volt);background:var(--ground);display:grid;place-items:center;font-family:var(--disp);font-weight:800;font-size:1.1rem}
.quote .ava img{width:100%;height:100%;object-fit:cover;display:block}
.quote blockquote{margin:0;font-family:var(--disp);font-weight:600;font-size:1.35rem;line-height:1.4;letter-spacing:-.01em}
.quote blockquote::before{content:"\201C"}
.quote blockquote::after{content:"\201D"}
.quote cite{display:block;font-style:normal;margin-top:12px;font-size:.95rem;color:var(--soft)}
.quote cite b{color:var(--ink);font-weight:700}

/* proof cards */
.pgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.pcard{display:block;background:var(--sheet);border:1px solid var(--line);border-radius:var(--r);padding:26px;color:var(--ink);transition:transform .2s,box-shadow .2s,border-color .2s}
a.pcard:hover{transform:translateY(-3px);box-shadow:var(--shadow);border-color:transparent}
.pcard .stat{font-family:var(--disp);font-weight:800;font-size:2rem;letter-spacing:-.04em;line-height:1;margin-bottom:14px}
.pcard p{color:var(--soft);font-size:.98rem}
.pcard .go{display:inline-block;margin-top:14px;font-family:var(--disp);font-weight:700;font-size:.9rem;border-bottom:2px solid var(--volt)}

/* callout */
.callout{background:var(--sheet);border:1px solid var(--line);border-left:6px solid var(--volt);border-radius:var(--r);padding:26px 30px;max-width:860px}
.callout .lbl{font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--volt-deep);margin-bottom:10px}
.callout p{font-size:1.06rem}

/* method strip (services) */
.mstrip{background:var(--graphite);color:var(--chalk);border-radius:var(--r);padding:36px 40px;display:grid;grid-template-columns:1.2fr 3fr;gap:36px;align-items:center}
.mstrip h3{font-size:1.3rem;font-weight:800;margin-bottom:8px}
.mstrip p{color:var(--ash);font-size:.95rem}
.mstrip a{color:var(--volt);font-family:var(--disp);font-weight:700;font-size:.9rem;display:inline-block;margin-top:10px}
.mstrip ol{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.mstrip li{padding-top:12px;border-top:2px solid var(--volt)}
.mstrip li b{display:block;font-family:var(--disp);font-weight:800;font-size:1.05rem;margin-bottom:4px}
.mstrip li span{font-size:.85rem;color:var(--ash)}

/* faq accordion */
.faq{max-width:860px}
.faq details{border-top:1px solid var(--line)}
.faq details:last-child{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;align-items:center;gap:20px;padding:20px 0;font-family:var(--disp);font-weight:700;font-size:1.12rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";flex:none;width:32px;height:32px;border:1px solid var(--line);border-radius:8px;display:grid;place-items:center;font-weight:600;transition:transform .25s,background .2s}
.faq details[open] summary::after{transform:rotate(45deg);background:var(--volt);border-color:transparent}
.faq .a{padding:0 60px 22px 0;color:var(--soft);font-size:1.02rem;max-width:66ch}

/* forms */
.fcard{background:var(--sheet);border:1px solid var(--line);border-radius:var(--r);padding:30px;box-shadow:var(--shadow);position:sticky;top:92px}
.fcard h3{font-size:1.25rem;font-weight:800;margin-bottom:4px}
.fcard .sub{color:var(--soft);font-size:.92rem;margin-bottom:20px}
.fld{margin-bottom:14px}
.fld label{display:block;font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;color:var(--soft);margin-bottom:6px}
.fld label span{text-transform:none;letter-spacing:0;font-family:var(--body);font-size:.78rem}
.fld input,.fld select{width:100%;height:46px;border:1px solid var(--line);border-radius:9px;background:var(--ground);padding:0 14px;font:500 1rem var(--body);color:var(--ink);transition:border-color .15s,box-shadow .15s;-webkit-appearance:none;appearance:none}
.fld select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%235B5F52' stroke-width='2.5' stroke-linecap='round' stroke-linejoin='round'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 14px center;background-size:12px;padding-right:36px}
.fld input:focus,.fld select:focus{outline:none;border-color:var(--ink);box-shadow:0 0 0 3px rgba(253,219,0,.45)}
.fld input[aria-invalid="true"]{border-color:#B42318}
.hp{position:absolute;left:-9999px;opacity:0;height:0;width:0}
.dform .btn{width:100%;justify-content:center;margin-top:6px}
.dform .btn[disabled]{opacity:.6;cursor:wait}
.fine{margin-top:12px;font-size:.85rem;color:var(--soft);text-align:center}
.ferr{margin-top:12px;font-size:.9rem;color:#B42318}
.dthanks .ok{width:44px;height:44px;border-radius:12px;background:var(--volt);display:grid;place-items:center;margin-bottom:16px}
.dthanks .ok svg{width:22px;height:22px;stroke:var(--volt-text);fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}
.dthanks h3{font-size:1.25rem;font-weight:800;margin-bottom:8px}
.dthanks p{color:var(--soft)}

/* filters + case grid */
.filters{display:flex;flex-wrap:wrap;gap:10px;margin:8px 0 34px}
.filters .chip.on{background:var(--ink);color:var(--chalk);border-color:var(--ink)}
.cgrid{display:grid;grid-template-columns:repeat(3,1fr);gap:30px 22px}
.cgrid .rcard.hide{display:none}
.rcard .tags{display:flex;gap:6px;flex-wrap:wrap;margin-top:12px}
.rcard .tags span{font-family:var(--mono);font-size:.6rem;letter-spacing:.1em;text-transform:uppercase;color:var(--soft);border:1px solid var(--line);border-radius:5px;padding:3px 7px}

/* wins feed */
.wins{list-style:none;margin:0;padding:0;max-width:860px;border-left:2px solid var(--line)}
.wins li{display:grid;grid-template-columns:120px 1fr;gap:20px;padding:18px 0 18px 30px;position:relative}
.wins li::before{content:"";position:absolute;left:-8px;top:24px;width:12px;height:12px;border-radius:50%;background:var(--volt);border:2px solid var(--ground)}
.wins time{font-family:var(--mono);font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;color:var(--volt-deep);padding-top:5px}
.wins p{font-size:1.06rem}

/* method loop */
.loop{list-style:none;margin:0;padding:44px 44px;background:var(--graphite);color:var(--chalk);border-radius:var(--r);display:grid;grid-template-columns:repeat(4,1fr);gap:40px;position:relative;overflow:hidden}
.loop::before{content:"";position:absolute;top:0;bottom:0;right:0;width:40%;background-image:linear-gradient(rgba(241,239,230,.06) 1px,transparent 1px),linear-gradient(90deg,rgba(241,239,230,.06) 1px,transparent 1px);background-size:110px 110px;mask-image:linear-gradient(90deg,transparent,#000);-webkit-mask-image:linear-gradient(90deg,transparent,#000);pointer-events:none}
.loop li{position:relative}
.loop .n{font-family:var(--disp);font-weight:800;font-size:3.6rem;line-height:1;color:var(--volt);letter-spacing:-.04em}
.loop h3{font-size:1.25rem;font-weight:800;margin:14px 0 8px}
.loop p{color:var(--ash);font-size:.95rem}
.loop li:not(:last-child)::after{content:"";position:absolute;right:-28px;top:22px;width:16px;height:16px;border-top:3px solid var(--volt);border-right:3px solid var(--volt);transform:rotate(45deg)}
.loop li:last-child .n::after{content:" ↺";font-size:2rem;color:var(--ash)}

/* conversion chain */
.chain{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;padding-top:14px}
.chain .node{background:var(--sheet);border:1px solid var(--line);border-radius:var(--r);padding:24px 20px 20px;position:relative}
.chain .node b{display:block;font-family:var(--disp);font-weight:800;font-size:1.1rem;margin-bottom:6px}
.chain .node span{font-size:.9rem;color:var(--soft)}
.chain .node i{position:absolute;top:-12px;left:18px;font-style:normal;font-family:var(--mono);font-size:.6rem;letter-spacing:.12em;text-transform:uppercase;background:var(--volt);color:var(--volt-text);padding:4px 8px;border-radius:5px}
.chain .node:not(:last-child)::after{content:"";position:absolute;right:-16px;top:50%;width:16px;height:2px;background:var(--line)}

/* week to week */
.week{display:grid;grid-template-columns:repeat(2,1fr);gap:22px}
.week .item{background:var(--sheet);border:1px solid var(--line);border-radius:var(--r);padding:26px}
.week .item b{display:block;font-family:var(--disp);font-weight:800;font-size:1.1rem;margin-bottom:8px}
.week .item p{color:var(--soft);font-size:.98rem}

/* about */
.photo-wrap{position:relative;padding:0 0 22px 22px}
.photo-wrap::before{content:"";position:absolute;left:0;bottom:0;width:72%;height:62%;background:var(--volt);border-radius:var(--r)}
.photo-wrap .photo{position:relative;border-radius:var(--r);overflow:hidden;aspect-ratio:4/5;background:var(--line)}
.photo-wrap .photo img{width:100%;height:100%;object-fit:cover;display:block}
.photo-wrap .cap{position:absolute;left:44px;bottom:44px;font-family:var(--mono);font-size:.64rem;letter-spacing:.14em;text-transform:uppercase;background:rgba(16,18,16,.8);color:var(--chalk);padding:6px 10px;border-radius:6px}
.statement{background:var(--volt);color:var(--volt-text);border-radius:var(--r);padding:48px}
.statement .eyebrow{color:rgba(23,25,7,.7);margin-bottom:14px}
.statement h2{font-size:clamp(1.7rem,3.2vw,2.5rem);font-weight:800;letter-spacing:-.02em;max-width:22ch;line-height:1.1}
.statement p{margin-top:14px;color:rgba(23,25,7,.78);font-size:1.06rem;max-width:56ch}

/* book */
.cal{background:var(--sheet);border:1px solid var(--line);border-radius:var(--r);min-height:420px;display:grid;place-items:center;padding:30px;text-align:center;overflow:hidden}
.cal iframe{width:100%;height:720px;border:0;display:block}
.cal .fallback{max-width:46ch;color:var(--soft);font-size:1.02rem}
.cal .fallback a{border-bottom:2px solid var(--volt);color:var(--ink);font-weight:600}

/* next case */
.nextc{display:flex;justify-content:space-between;align-items:center;gap:20px;border:1px solid var(--line);background:var(--sheet);border-radius:var(--r);padding:24px 28px;color:var(--ink);transition:border-color .15s,transform .2s}
.nextc small{font-family:var(--mono);font-size:.64rem;letter-spacing:.14em;text-transform:uppercase;color:var(--soft);display:block;margin-bottom:6px}
.nextc b{font-family:var(--disp);font-weight:700;font-size:1.1rem}
.nextc:hover{border-color:var(--ink);transform:translateY(-2px)}

/* standalone steps (diagnostic) */
.steps.plain{text-align:left}

/* 404 */
.notfound{padding:120px 0 140px;text-align:center}
.notfound h1{font-size:clamp(2.2rem,4vw,3.4rem);font-weight:800;letter-spacing:-.02em;max-width:22ch;margin:0 auto 18px}
.notfound p{color:var(--soft);font-size:1.1rem;margin-bottom:26px}

@media (max-width:1100px){
  .overview{grid-template-columns:1fr 1fr}
  .pgrid,.cgrid{grid-template-columns:1fr 1fr}
  .loop{grid-template-columns:1fr 1fr;gap:34px}
  .loop li:not(:last-child)::after{display:none}
  .chain{grid-template-columns:repeat(3,1fr)}
  .chain .node:not(:last-child)::after{display:none}
  .mstrip{grid-template-columns:1fr}
}
@media (max-width:820px){
  .phero{padding:48px 0 32px}
  .phero.split .shell{grid-template-columns:1fr;gap:34px}
  .two{grid-template-columns:1fr;gap:18px}
  .checks.cols{grid-template-columns:1fr}
  .pgrid,.cgrid{grid-template-columns:1fr}
  .rtable .row{grid-template-columns:1fr;gap:6px;padding:16px 18px}
  .rtable .row.head{display:none}
  .rtable .c{justify-self:start}
  .quote{grid-template-columns:1fr;padding-left:20px}
  .quote blockquote{font-size:1.15rem}
  .fcard{position:static;padding:22px}
  .wins li{grid-template-columns:1fr;gap:4px;padding-left:22px}
  .loop{grid-template-columns:1fr;padding:32px 24px}
  .chain{grid-template-columns:1fr}
  .week{grid-template-columns:1fr}
  .mstrip{padding:28px 22px}
  .mstrip ol{grid-template-columns:1fr 1fr}
  .statement{padding:32px 24px}
  .overview{grid-template-columns:1fr;gap:16px}
  .photo-wrap .cap{left:36px;bottom:36px}
}